Rebecca Prusinowski is a content and brand executive / advisor known for building culturally fluent, category-defining businesses. She has a proven track record of spotting consumer shifts early and has been at the forefront of industry-disrupting media companies and DTC lifestyle brands alike.
Rebecca was the fourth employee at Parachute Home, where she helped scale the brand over four years. In 2018, Rebecca was recruited by Sequoia Capital to launch KonMari, Marie Kondo’s eponymous brand, catapulting the author from tidying expert to global phenomenon – leading the business across Emmy-winning entertainment, book publishing, e-commerce, and digital content.
In 2021, Rebecca completed the Founders-in-Residence program at M13. She later joined Kismet as a founding team member – leading content and community as the company brought a modern, culture-first approach to premium pet food.
Rebecca now works with Parallel, an investment office and media studio shaping the next era of health and wellness content. Parallel backs talent-led media projects with capital, content strategy, and operational support, The company also publishes Prism, an award-winning newsletter exploring what well-being means today.
Rebecca is passionate about building purpose-driven businesses with a clear point of view on how to live a healthier and more joyful life. She is currently consulting for select clients. If you are interested in her services, please reach out.
