British jewelry designer Solange Azagury-Partridge has opened her second worldwide location with a lush boutique on the Upper East Side. Since starting her biz in the early nineties, Azagury-Partridge has become known for her bold, fanciful approach to precious baubles. Fringed collections, diamond cuffs in geometric patterns, eye-popping enamel rings shaped like Hotlips – these are not your grandma’s gemstone settings.
Nor is Solange Azagury-Partridge your run-of-the-mill jewelry shop. Like Alice in Wonderland, I peered through the peephole of the heavy door and discovered a galaxy of dark and mysterious beauty. Designed entirely by Azagury-Partridge herself, the store has ruby red velvet walls twinkling with over 630,000 hand-set Swarovski crystals. It also features a ceiling encrusted with zodiac constellations and the designer’s own limited-edition home furnishings (including the Rainbow Parquet Rug and Fringe lighting fixture, both pictured above). The jewelry itself is set inside the walls, enclosed by antique gilded frames and backlit like a glamorous gallery exhibition. Just as the company pioneered new expression for precious jewels, the Solange Azagury-Partridge store has claimed its stake on Madison Ave. with a look that’s totally original.