Miss Hoe

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Abby Hoe established her youthful, easy-breezy lifestyle brand just a little over two years ago, and already she’s opening her first store. Miss Hoe sits at the busy corner of Bowery and Prince Street, but inside it’s all whimsy and wonder, “like a little playground,” she says.

Hoe got her start designing menswear for a major label, but after six years, she set off on her own with something more fun, feminine, and affordable in mind. Tinkering with fabrics and sketches she’d amassed over time, Hoe began crafting toys and trinkets that became a hit in Japan. Takashimaya and Kitson couldn’t get enough, and Hoe quickly branched out with women’s apparel and accessories.

Right now Miss Hoe’s got a look – and NYC location – that are sure to boost the brand even further. There are heaps of flowy summer dresses with unique cuts and cool prints, from girly florals and bold plaids to nautical stripes and spaceship patterns. Miss Hoe also carries a nice selection of gray and black separates (the unofficial NYC uniform), cotton chiffon dresses with subtle lace detailing, and cool denim pieces (including this season’s go-to short shorts with a high waist and loose fit). Our faves might be the black and white polka-dot drop-waist dress and the dip-dyed cotton tank dress (pictured in the gallery).

This brand hits the mark for gals seeking ease of movement but with some fanciful flair, and the space was designed to reflect this M.O. Candy-colored armoires, tree branch clothing racks, thrifted kitsch and floating books that double as displays keep the mood light and fun.

Miss Hoe
2 Prince Street
(646) 684-3494
misshoe.com