About Rebecca

Rebecca Prusinowski is a freelance Editorial Director + Brand Consultant based in LA and New York. Specializing in identity, content and media strategy, Rebecca essentially helps startups and e-commerce businesses put their best foot forward online (and off). She has partnered with The New York Times, PAPER Magazine, Reuters, McMurry Publishing and many popular e-commerce businesses and lifestyle websites.

Services include writing/editing, basic photography, branding and social media. Her expertise is fashion, retail, collaborative consumption and keeping it real. No detail is too small.

Here at rebeccaprus.com, Rebecca shares her perspective, as well as a selection of her work with other publishers and clients.

Her friends joke that she was surely an Italian countess in another life, for her love of Campari, olive oil, Lapo Elkann, fine leather goods and a Mediterranean tan are well-known.


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Rebecca’s story starts at NewellRubbermaid, a global marketer of consumer and commercial products with some of the most widely recognized labels in the world. There she worked in New Business Development, pioneering new market channels for the company’s portfolio of writing brands–including Sharpie Marker©, Papermate© and uni-ball©.

While honing her business acumen at NewellRubbermaid, Rebecca indulged her more artistic side, too, writing and acting regularly in popular television series such as “Law and Order,” “Sex and the City,” and “Gossip Girl,” as well as films by acclaimed directors like Sydney Lumet and Sam Raimi. Enjoying both the intellectual rigors of writing and the tactile art of producing images, Rebecca recognized her talent for creating content: marrying words and visuals to make an impact – be it for brands, publications, small businesses or personal adventure.

Rebecca received a Bachelor of Arts from Fordham University in Sociology, Women’s Studies and Creative Arts. She enjoys dancing, old-fashioned cocktail culture, exploring new cities on a bike, transforming thrift finds into something special, and seeing live music shows whenever she can.

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